But we did use white tape to create boxes on the floor with weights and equipment that were all spaced 6 feet apart per the state’s social distancing guidelines. Luckily, we are a classes-based gym so we don’t typically have really large groups here. We also have a YouTube channel where we post a variety of instructional and downright goofy content. That’s where I release a lot of our video content for members. I’m terrible at it, but I hired someone who took our Instagram page and private Facebook group to the next level. Social media has been our strength, especially during this time. Then we drove to all 120 homes and dropped the boxes off at their houses. We took all the toilet paper in the gym and put one roll in a box with a fitness drink and a handwritten note thanking each member for their support. We also made COVID-19 survival kits for all our members to make them laugh. During the shutdown, each coach took a group of 20 members and would check in with them about once a week via email and text. We have 10 people on our team (including coaches) and 150 members. We stayed in close contact with our members We felt it wasn’t a good way for us to connect with people, so we abandoned that. Half our workouts involve running or moving around, so then you leave the camera, and the whole thing becomes awkward. We did try to do Zoom workouts, but I never was a fan. We wouldn’t hold a virtual class instead it was almost like having a personal trainer in your living room. Then we designed workouts that our coaches recorded every night and shared on YouTube. About 75 percent of our members took advantage of our offer to come get equipment - and they all brought it back. I joked that we were calling it the PPP: Physique Protection Program. They signed out one or two things they wanted and took them home. We made it easy to work out from homeĪt first, we gave all our equipment in the gym to our members. Here are the different things we did when we had to close in March and how we handled gradually reopening in May. And to me, that meant everything.Įven with our doors closed, we still wanted to be there for our community. One person said it ensured that the gym she loves will still be there when she’s ready to come back. Luckily, many of our members continued to pay their monthly fees. When the coronavirus hit, we erred on the side of caution and closed, even before the state officially shut down most non-essential businesses.
SYNERGY FITNESS MOVIE
We even have parties and drive-in movie nights. We put a lot of effort into making it a very relational place where people not only come in for an excellent workout, but they can also hang out. They can also take part as we have a variety of programs designed for the whole family. It allows the kids to see that fitness is a regular part of their parents’ lives. In addition to the gym, we also have a children’s area. We want to become that fourth or fifth circle for our members. I think that a person has four or five places in their life: their home, their work, their church and their neighborhood or social group. Most people just shorten it to Synergy Fitness but the gym is truly built around the idea of community. Our gym is officially called Synergy: A Fitness Community. We hope you'll get inspiration from their stories and help support them whenever possible. In our #openforbusiness series, we're highlighting Northwestern Mutual clients who have been forced to get creative in order to adapt to these unprecedented times and keep their businesses running. Small business owners have seen their companies change overnight due to the coronavirus.
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